ORDINARYSERUM.PK — STORE OPENING SOON IN PAKISTAN

Ordinary Serums in Pakistan — Full Range, Opening Soon

Ordinary serums are known for plain labels and single-purpose formulas, each named after its active ingredient and strength. Below is the range we are preparing to stock at OrdinarySerum.pk, described by what each product is designed to do. Not sure where to begin? Our skin guide on the home page matches concerns to formulas.

Niacinamide 10% + Zinc 1%

Water-based serum · 30ml / 60ml · 10% niacinamide + 1% zinc PCA

A best-selling serum for blemish-prone, congested skin. Niacinamide (vitamin B3) at high strength helps balance the look of sebum, enlarged pores and uneven texture, while zinc PCA supports clearer-looking skin. It is lightweight and suited to all skin types.

How to use: a few drops on the whole face, morning and evening, before heavier creams.

Hyaluronic Acid 2% + B5

Water-based serum · 30ml / 60ml · hyaluronic acid 2% + vitamin B5

A hydration serum for dry, tight or dehydrated skin. It combines several forms of hyaluronic acid, including different molecular weights and a crosspolymer, to support hydration at multiple layers of the skin without relying on surface water alone. Vitamin B5 adds surface hydration, and the current version also contains ceramides.

How to use: a few drops on the face, morning and evening, after cleansing and before oils, suspensions or creams.

Glycolic Acid 7% Exfoliating Toner

Water-based toner · 100ml / 240ml · 7% glycolic acid · pH approx. 3.6

Previously sold as Glycolic Acid 7% Toning Solution. Glycolic acid is an alpha hydroxy acid that loosens dead surface cells, helping skin look smoother, brighter and more even with regular use. It should not be used on sensitive, peeling or compromised skin.

How to use: no more than once a day, preferably in the evening, and wear sunscreen during the day.

AHA 30% + BHA 2% Peeling Solution

Peeling solution · 30ml · 30% AHA blend + 2% salicylic acid

A 10-minute exfoliating facial. The AHA blend (glycolic, lactic, tartaric and citric acids) exfoliates the surface, while salicylic acid helps clear pore congestion, for a brighter, clearer-looking complexion. It also contains hyaluronic acid crosspolymer and vitamin B5, and it increases sensitivity to sunlight.

How to use: up to twice a week, in the evening, on clean, dry skin. Leave on for no more than 10 minutes, avoid the eyes, and rinse with lukewarm water. Not for sensitive or damaged skin.

Caffeine Solution 5% + EGCG

Water-based eye serum · 30ml · 5% caffeine + EGCG

A lightweight serum for tired-looking eyes. Caffeine and EGCG, a purified polyphenol from green tea, work together to reduce the look of puffiness and dark circles in the eye contour. It is suited to all skin types.

How to use: massage a small amount onto the eye contour, morning and evening.

Retinol 0.5% in Squalane

Water-free solution · 30ml · 0.5% retinol in squalane

A moderate-strength retinol for fine lines, uneven tone and textural irregularities. The brand suggests starting with its lower-strength Retinol 0.2% in Squalane and building up. It is not recommended during pregnancy or breastfeeding and should not be used with other retinoids.

How to use: a small amount in the evening, after water-based serums and before heavier treatments; avoid the eyes. Refrigerate after opening, use within 3 months, and wear sunscreen daily.

Opening soon

STORE OPENING SOON — FULL RANGE AVAILABLE AT LAUNCH.

We are not selling yet and there are no prices, but every product will be original and imported. While you wait, read how to check an original The Ordinary serum.